The most cypherpunk way to celebrate Valentine’s Day may be to buy lingerie with bitcoin.
Panties.com founder Lila Williams told CoinDesk that she receives “a handful” of bitcoin payments every month since she started accepting bitcoin in March 2017. So, this Valentine’s Day season, her site is running a campaign where all purchases paid in bitcoin get 15 percent off and a free pair of lace panties.
Some bitcoin fans might be reluctant to spend their crypto on apparel. Yet lingerie, in particular, is often viewed by aficionados as a purchase similar to jewelry – an investment in a piece of fine craftsmanship.
If bitcoin is an investment, then spending bitcoin on lingerie from women-led companies that accept crypto – like Naja and Kala, both of which pay garment makers above-average wages and use fair-trade materials – is a way to invest in women.
Speaking to this broader industry dynamic, Rebecca Migirov, an alumna of ethereum venture studio ConsenSys and currently the CEO of lingerie brand Kala, told CoinDesk that the industry is seeing a “woman-led revolution in terms of product.” The best way to support crypto adoption, she says, is for consumers to “show there’s demand in the market.”
That’s why Rick Shaddock, a member of the Digital Currency Association, said he used bitcoin he acquired during the market peak in December 2017 to buy his wife panties for their anniversary because there’s no volatility in lacy underthings.
“It turned out to be a wise exchange, because BTC went down 80 percent,” Shaddock said in an email. “Panties were a much better investment than bitcoin in 2018.”